12.10 Concluding remarks

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The prudent assumption about the cigarettes currently available on the Australian market at the time of writing is that they do not differ in harmfulness. The weight of evidence is now strongly against 'low tar' cigarettes providing any relative health benefits. However, evidence is not currently available to make any reliable claims about whether differences in machine-tested emissions of specific carcinogens and cardiovascular/respiratory toxins could provide any possibilities for producing relative health benefits. Adequate evidence is available to conclude that cigarettes currently available in Australia do differ in the impressions of harmfulness that are likely to be gained by many smokers.

Cigarettes now labelled with such descriptors as 'smooth' and 'fine' (and previously labelled 'light' or 'mild' ) have milder taste and reduced harshness when compared with 'full flavour' or 'regular' cigarettes. The principal mechanism for producing the differences in taste and harshness between 'full flavour/regular' and 'smooth/fine' cigarettes is filter ventilation. Prohibiting filter ventilation would greatly reduce the ability of the tobacco industry to persuade some smokers that they are making less harmful product choices, whereas prohibiting the use of 'light' and 'mild' descriptors while allowing the use of 'smooth' and 'fine' descriptors and putting no restrictions on how cigarettes are constructed arguably left the main basis of the 'light/mild' deception in place.

The sensations arising from smoking menthol cigarettes are also likely to persuade some smokers that they are gaining a relative health benefit from smoking a menthol cigarette, rather than a 'regular' one. While far fewer Australian smokers use menthol cigarettes than 'smooth/'fine' cigarettes, the numbers are far from insignificant in absolute terms.14

Regardless of the particular means by which 'smoothness' is achieved, some smokers can be expected to believe that 'smoother' cigarettes are less harmful. Future directions for tobacco control in Australia potentially include efforts to regulate how cigarettes are constructed as well as how they are labelled to remove this source of misapprehension that some cigarettes are 'safer' than others.

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