Acknowledgments

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14.0 Introduction

14.1 Social marketing and public education campaigns

14.2 The role of social marketing and public education campaigns within a comprehensive tobacco control program

14.3 Tobacco control campaigns in Australia: experience and effectiveness

14.4 Examining effectiveness of public education campaigns

14.5 Understanding how campaigns work

14.6 Developing, implementing and evaluating tobacco control campaigns

14.7 Challenges and opportunities for tobacco control campaigns

Acknowledgments

Attachment 14.1 National, State and Territory Contacts

References

This chapter builds upon, updates and significantly expands the original chapter 13 'Anti-smoking Campaigns' of the 1995 edition of Tobacco in Australia: Facts and Issues by Margaret Winstanley, Stephen Woodward and Noni Walker. I would also like to acknowledge the significant contributions to this chapter and valuable comments provided by Professor Melanie Wakefield, Director of the Centre for Behavioural Research in Cancer.