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Foreword
Acknowledgments
Introduction
Chapter 1 Trends in the prevalence of smoking
Chapter 2 Trends in tobacco consumption
Chapter 3 The health effects of active smoking
Chapter 4 The health effects of secondhand smoke
Chapter 5 Factors influencing the uptake and prevention of smoking
Chapter 6 Addiction
Chapter 7 Smoking cessation
Chapter 8 Tobacco use among Aboriginal peoples and Torres Strait Islanders
Chapter 9 Smoking and social disadvantage
Chapter 10 The tobacco industry in Australian society
Chapter 11 Tobacco advertising and promotion
Chapter 12 The construction and labelling of Australian cigarettes
Chapter 13 The pricing and taxation of tobacco products in Australia
Chapter 14 Social marketing and public education campaigns
Chapter 15 Smokefree environments
Chapter 16 Tobacco litigation in Australia
Chapter 17 The economics of tobacco control
Chapter 18 The WHO Framework Convention on Tobacco Control
Appendix 1 Useful weblinks to tobacco resources
Chapter 14
Social marketing and public education campaigns
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14.0
Introduction
14.1
Social marketing and public education campaigns
14.2
The role of social marketing and public education campaigns within a comprehensive tobacco control program
14.3
Tobacco control campaigns in Australia: experience and effectiveness
14.4
Examining effectiveness of public education campaigns
14.5
Understanding how campaigns work
14.6
Developing, implementing and evaluating tobacco control campaigns
14.7
Challenges and opportunities for tobacco control campaigns
Acknowledgments
Attachment 14.1
National, State and Territory Contacts
References
Tom Carroll PhD
Home
Foreword
Acknowledgments
Introduction
Chapter 1
Trends in the prevalence of smoking
Chapter 2
Trends in tobacco consumption
Chapter 3
The health effects of active smoking
Chapter 4
The health effects of secondhand smoke
Chapter 5
Factors influencing the uptake and prevention of smoking
Chapter 6
Addiction
Chapter 7
Smoking cessation
Chapter 8
Tobacco use among Aboriginal peoples and Torres Strait Islanders
Chapter 9
Smoking and social disadvantage
Chapter 10
The tobacco industry in Australian society
Chapter 11
Tobacco advertising and promotion
Chapter 12
The construction and labelling of Australian cigarettes
Chapter 13
The pricing and taxation of tobacco products in Australia
Chapter 14
Social marketing and public education campaigns
Chapter 15
Smokefree environments
Chapter 16
Tobacco litigation in Australia
Chapter 17
The economics of tobacco control
Chapter 18
The WHO Framework Convention on Tobacco Control
Appendix 1
Useful weblinks to tobacco resources
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