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18.2 Advertising and promotion of e-cigarettes
Foreword

Relevant news and research: Advertising and promotion of e-cigarettes

Kennedy, C. J., Gajjar, B., Chang, H. H., Unger, J. B. and Vassey, J. (2025). Demographic trends in e-cigarette social media marketing: perceiving gender presentation and facial age via computer vision. Nicotine Tob Res. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40052551


McGlinchy, B., Smith, M., Gurtner, M., D'Souza, A., Hoek, J. and Signal, L. (2025). Clearing the haze: novel methodology objectively assessing children's online exposure to tobacco and vape marketing. Health Promot Int, 2. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40037911


Vassey, J., Chang, H. H., Valente, T. and Unger, J. B. (2025). Worldwide connections of influencers who promote e-cigarettes on Instagram and TikTok: a social network analysis. Comput Human Behav. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40115242


Ackary, S. J., Cabrera, P., Santiago, A. J. A. and Amul, G. G. H. (2025). Examining the flavor descriptors of e-cigarettes, heated tobacco products, and nicotine pouches in the Philippines: Regulatory challenges and opportunities. PLOS Glob Public Health, 2, e0004248. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39946399


Aldukhail, S. (2025). Relationship between e-cigarette media content and product use: A scoping review. Tob Induc Dis. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40018080


Ganz, O., Gonsalves, N., Talbot, E. M., Donaldson, S. I., Jeong, M. and Allem, J. P. (2025). Social Media Use and Exposure to E-Cigarette Content: A Comparison of Lesbian or Gay, Bisexual, and Questioning and Heterosexual Male and Female Young Adults in California. Nicotine Tob Res. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39968703


Kucukali, H. (2024). Don't Even Smoke But I'll Buy That Twitch as a New Venue for E-Cigarette Promotion. Int J Public Health, 1607881. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39935514


Lee, J., Murthy, D., Ouellette, R., Anand, T. and Kong, G. (2025). Identification and Classification of Images in e-Cigarette-Related Content on TikTok: Unsupervised Machine Learning Image Clustering Approach. Subst Use Misuse, 5, 677-683. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40019898


Mejorado, T., Ellis, S., Harati, R. M., Satybaldiyeva, N., Benitez, G., Austin, E. A. C. and Leas, E. C. (2025). Online retailer noncompliance to e-cigarette excise tax and tobacco licensing laws. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40015969


Pearson, G. D. H., Davidson, D. L., Schillo, B. A. and Kreslake, J. M. (2025). Investigating an e-cigarette brand's use of music festivals for social media campaigns and experiential marketing. Tob Prev Cessat. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39902146


Robichaud, M. O., Talbot, E. M., Ganz, O., Mercincavage, M., Erythropel, H. C., Zimmerman, J. B., Jabba, S. V., Jordt, S. E. and Delnevo, C. D. (2025). Marketing for Sensa: a 'zero nicotine vapor product' from a major tobacco company. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39956632


Rodu, B. (2024). The many dangers of e-cigarette misinformation. Oral Surg Oral Med Oral Pathol Oral Radiol. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39890471


Vassey, J., Vogel, E. A., Unger, J. B., Cho, J., Bae, D., Donaldson, S. I. and Allem, J. P. (2025). Impact of Instagram and TikTok influencer marketing on perceptions of e-cigarettes and perceptions of influencers in young adults: a randomised survey-based experiment. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39947698


Zhang, Z., Xu, H., Pan, J., Song, F. and Chen, T. (2025). Spatiotemporal Characteristics and Influential Factors of Electronic Cigarette Web-Based Attention in Mainland China: Time Series Observational Study. J Med Internet Res, e66446. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39928402


Ball, C., Watkins, S. L., Fahrion, A., Morales, M., McDonald, A., Vogel, E. A. and Kim, M. (2024). Do all bisexuals have this power?: An exploratory study of "crippling nicotine addiction," identity, and other emergent themes in vaping messages on QueerTok. SSM Qual Res Health. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39867468


Han, E., Lempert, L. K., Vescia, F. and Halpern-Felsher, B. (2024). Concerns Over Vuse e-Cigarette Digital Marketing and Implications for Public Health Regulation: Content Analysis. JMIR Form Res, e54661. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39760165


Harlow, A. F., Thompson, L. K., Eckel, S. P., Leventhal, A. M., Haley, D. F., Roberts, M. E., Cockburn, M. G. and Barrington-Trimis, J. L. (2025). Prospective association of tobacco retailer density and neighbourhood walkability with youth vaping initiation in California, USA. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39779327


Liu, A., Dorsey, K., Granger, A., Bryant, T. R., Tseng, T. S., Celestin, M., Jr. and Yu, Q. (2024). Investigating Risk Factors for Racial Disparity in E-Cigarette Use with PATH Study. Stats (Basel), 3, 613-626. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39850507


Elmitwalli, S., Mehegan, J., Gallagher, A. and Alebshehy, R. (2024). Enhancing sentiment and intent analysis in public health via fine-tuned Large Language Models on tobacco and e-cigarette-related tweets. Front Big Data, 1501154. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39669437


Hanewinkel, R. and Hansen, J. (2024). Exposure to e-cigarette use in influencer videos and its association with e-cigarette use among adolescents in Germany. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39628209


Jeong, M., Ganz, O., Talbot, E. M., LaVake, M., Wackowski, O. A., Barnwell, P. V., Donaldson, S. I. and Delnevo, C. D. (2024). Monitoring youth-appealing advertising on social media for the e-cigarette brand Lost Mary. Tob Prev Cessat. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39619699


Ma, S., Ahn, S., Kaareen, A., Yang, Q., Qiu, Z., Chen, J., Berman, M., Wagener, T. and Shang, C. (2024). Features of disposable e-cigarettes and their association with pricing and consumer preference: Evidence from web data of US online stores. Addiction. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39711153


Riggs, G. and Church, T. D. (2024). Beyond Juul: The New Face of Underage Nicotine Addiction - A Survey of College Students. Ther Innov Regul Sci. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39733206


Zong, N. C., Zhang, Y. and Cai, H. (2024). Keep Gimmicks of Toy E-Cigarettes Away and Juveniles on Track Towards the Tobacco Endgame. Chest, 6, 1293-1295. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39663036


Earlier news and research

For news items and research on this topic earlier than 2025, click here.

Intro
Chapter 2