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18C.1 Oral nicotine products and the oral nicotine market
Foreword

Relevant news and research: Oral nicotine products and the oral nicotine market

Murphy, M. A., Henenberg, D. and Reese, L. (2026). Cross-Sectional Study on Oral Nicotine Product Sales Trends in Scandinavia From 2018 to 2025. JMIR Public Health Surveill, e85490. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41686517


Xu, L., Feizy, S., Roberts, M. E., Shang, C., Keller-Hamilton, B., Mays, D., Rose, S. W. and He, Y. (2026). Urban-rural disparities in oral nicotine pouch sales and flavors in the United States. Int J Drug Policy, 105178. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41637991


Murphy, M. A., Henenberg, D. and Reese, L. (2026). Oral Nicotine Product Sales Trends in Scandinavia from 2018 to 2025: A Cross-Sectional Study. JMIR Public Health Surveill. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41604316


Alexandrou, G. and Moodie, C. (2025). Latest developments in the nicotine pouch market in Scotland. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41443779


Diaz, M. C., Bertrand, A. and Hair, E. C. (2025). US retail sales of total kilogrammes of nicotine in oral nicotine pouches and e-cigarettes continue to increase. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41402058


Thomson, J. (2025). Zyn launches campaign to hero X-low variant. Talking Retail. Available from: https://www.talkingretail.com/products-news/tobacco/zyn-launches-campaign-to-hero-x-low-variant-08-12-2025/


Hrywna, M., Wackowski, O. A., Robichaud, M. O., Talbot, E. M., Barnwell, P. V. and Delnevo, C. D. (2025). Oral Tobacco and Nicotine Marketplace Trends Since the Tobacco Control Act. JAMA Netw Open, 10, e2540747. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41165711


Schwartz, L. (2025). Forget vapes: Nicotine pouch startup Sesh raises $40 million from 8VC, Post Malone, and Diplo to take on Zyn. Fortune. Available from: https://fortune.com/2025/09/04/forget-vapes-nicotine-pouch-startup-sesh-raises-40-million-from-8vc-post-malone-and-diplo-to-take-on-zyn


He, Y., Zhang, Z., Keller-Hamilton, B., Mays, D., Wagener, T. L., Berman, M. L. and Shang, C. (2025). Trends of oral nicotine pouch prices and sales by product characteristics in the USA, 2021-2024. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40506226


Felicione, N. J., Ozga, J. E., Eversole, A., Hart, J. L., Tackett, A., Hrywna, M., Halquist, M. and Stanton, C. A. (2025). Oral Nicotine Pouches: Rising Popularity and State of the Science. Public Health Rep, 3.34E+14. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40293136


Rogelberg, S. (2025). Philip Morris shrugs off economic volatility as Zyn shipments reach new heights—skyrocketing more than 50% year over year. Fortune. Available from: https://fortune.com/article/philip-morris-economic-volatility-zyn-sales-earnings/


Liakoni, E., Christen, S. E. and Benowitz, N. L. (2024). E-cigarettes, synthetic nicotine, heated-tobacco and smokeless nicotine delivery products: the nicotine landscape beyond combustible cigarettes. Swiss Med Wkly, 3583. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39835719


Alexandrou, G. and Moodie, C. (2024). Keeping pace with nicotine pouch market developments. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39622640


Earlier news and research

For news items and research on this topic earlier than 2025, click here.

Intro
Chapter 2