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18B.3 Advertising and promotion of heated tobacco products
Foreword

Relevant news and research: Advertising and promotion of heated tobacco products

Braznell, S. (2025). IQOS-marketing a tobacco product in the UK. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40592572


Kim, S., Kim, K. and Kim, H. M. (2025). Large language models' varying accuracy in recognizing risk-promoting and health-supporting sentiments in public health discourse: The cases of HPV vaccination and heated tobacco products. Soc Sci Med, 118328. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40695048


Togawa, K., Tabuchi, T. and Katanoda, K. (2025). Longitudinal impact of tobacco advertising, promotion and sponsorship on perceptions of harmfulness of tobacco and uptake of heated tobacco products in Japan: findings from the JASTIS study. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40461121


Cheon, E., Kim, S., Park, S., Xu, S. S., Quah, A. C. K., Cho, S. I. and Kang, H. (2025). Cigarette packs as advertising channels to promote heated tobacco products in South Korea. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40335265


Crespi, E., Brown, J. L., Huynh, N. B. C., Bautista, M. A., Bacar, C. G. V., Bacar, F. V. and Cohen, J. E. (2025). Industry Strategies for Attracting Youth to Cigarettes, E-cigarettes, and HTPs: Retailer Density and Marketing at Points-of-Sale in Vietnam and the Philippines. Asian Pac J Cancer Prev, 4, 1253-1259. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40302077


Kim, K. and Kim, S. (2025). Large Language Models' Accuracy in Emulating Human Experts' Evaluation of Public Sentiments about Heated Tobacco Products on Social Media: Evaluation Study. J Med Internet Res, e63631. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40053746


Ackary, S. J., Cabrera, P., Santiago, A. J. A. and Amul, G. G. H. (2025). Examining the flavor descriptors of e-cigarettes, heated tobacco products, and nicotine pouches in the Philippines: Regulatory challenges and opportunities. PLOS Glob Public Health, 2, e0004248. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39946399


Haridy, A., AlSawahli, H., Elsebaie, E. H., El Awa, F., N, E. L. A., Elalfy, A. and Abou El Naga, R. (2025). Assessment of heated tobacco products in Cairo and Giza at points of sale: Availability, advertisement, and promotion. Tob Prev Cessat. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40012734


Earlier news and research

For news items and research on this topic earlier than 2025, click here.

Intro
Chapter 2