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5.15 Tobacco advertising and promotion targeted at young people
Foreword

Relevant news and research: Tobacco advertising and promotion targeted at young people

Hanke, R., Hoheisel, A., Yang, K. Y., Kloss, A., Cherrez-Ojeda, I. and Stolz, D. (2026). Influence of social media channels on tobacco product consumption behaviors in people aged 18-30 years. Front Public Health, 1718804. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41810290


Suryadarma, A. Y., Saputro, S. A., Isnuwardana, R., Destiwi, M., Bassey, P. E., Martini, S. and Sebayang, S. K. (2026). Changes in the prevalence of adolescent tobacco use and its associated factors in Indonesia: analysis of repeated cross-sectional survey 2009-2019. BMJ Open, 3, e105035. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41819569


Dunbar, M. S., Setodji, C. M., Martino, S. C., Wong, J. C. S., van Valkenburg, G., Jenson, D. and Shadel, W. G. (2026). Removing Tobacco Price Discounts from the Retail Point-of-Sale Exterior Reduces Young Adults' Future Cigarette Smoking Susceptibility: an Experimental Investigation. Addict Behav, 108653. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41759302


Nagata, J. M., Caffrey, A., Heuer, A., Murillo, K. B., Helmer, C. K., Frimpong, I., Ricklefs, C., Al-Shoaibi, A. A., Testa, A., Brindis, C. D., Santos, G. M. and Baker, F. C. (2026). Social media use, smoking expectancies, and nicotine experimentation in early adolescents: A prospective cohort study. Am J Addict. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41667400


Hartono, R. K., Rohman, M. A., Nurhasana, R., Satrya, A., Nadya, S., Shellasih, N. M., Ningtyas, F. R. and Waruwu, A. H. G. (2025). Determinants of Smoking Relapse Among Indonesian Children: A National Cross-Sectional Analysis Using Global Youth Tobacco Surveillance Data. J Prev Med Public Health. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41531155


Londani, M., Sewani-Rusike, C., Ayo-Yusuf, O. and Oladimeji, O. (2026). Exposure to second-hand smoke, tobacco advertising, and school curriculum on tobacco harms in South African Adolescents: findings from the Global Youth Tobacco Survey. Subst Abuse Treat Prev Policy. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41572356


Saebo, G., Carnicer-Pont, D., Lopez, A. M., Koprivnikar, H., Penzes, M., Gonzalez-Marron, A., Arteta, N. and Fernandez, E. (2026). Mapping loopholes in the current regulation of tobacco advertising, promotion, and sponsorship in Europe: a scoping review. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41530058


Han, E., Lyu, J. C. and Ling, P. M. (2025). An Exploratory Typology of Tobacco-Related Misleading Content on Social Media: Qualitative Analysis of Instagram and TikTok. J Med Internet Res, e78854. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41406469


Abreu, B. M., Assimos, R. D. N., Ricardino, L. M., Frazao, J. D. S., Piras, S. S., Castello Branco, P. A., Albertassi, P. G. D., Cavaggioni, J. A. V., Fernandes, A. and da Silva, A. L. O. (2025). The profile of illegal advertising of tobacco and nicotine products on social networks in Brazil. Tob Prev Cessat. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40893657


Frisbee, S., Czaplicki, L., Ibrahim, M., Kennedy, R. D. and Moran, M. B. (2025). Youth Appeal in Tobacco Advertising: Evolving Tactics Targeting Those Under the Legal Age of Sale. Subst Use Misuse, 5-Jan. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40955592


Kostygina, G., Tran, H., Carter, C. C. and Emery, S. L. (2025). Promotion of Health-Harming Products on Instagram: Characterizing Strategies Boosting Audience Engagement with Cigar Marketing Messages. Int J Environ Res Public Health, 8. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40869870


Moran, M. B., Czaplicki, L., Kennedy, R. D., Ibrahim, M., Tfayli, D. and Richter, A. (2025). Youth Appeal in Tobacco Advertising: A Closer Look at What Resonates With Young Adults Ages 18-20. Subst Use Misuse, 1-Sep. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40399772


Wang, J., Gamst, A. C., Zhuang, Y. L. and Zhu, S. H. (2025). Changes in Tobacco-related Advertising for Adolescents Between 2017-18 and 2019-20: Results From the California Student Tobacco Survey. Am J Health Promot, 8.9117E+15. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40448469


Putri, D. R., Astutik, E., Machmud, P. B. and Tama, T. D. (2024). Male adolescents' (Aged 15-24 years) smoking habit and its determinant: analysis of Indonesia demographic and health survey data, 2017. Afr Health Sci, 4, 362-372. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40190526


Donaldson, S. I., La Capria, K., DeJesus, A., Ganz, O. and Allem, J. P. (2025). Content analysis of tobacco brands' "Tagged" section on Instagram. Nicotine Tob Res. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39969223


Wong, J. C. S., Setodji, C. M., Dunbar, M. S., Martino, S., van Valkenburg, G., Jenson, D. and Shadel, W. G. (2025). How does removing menthol tobacco product displays at point-of-sale affect adolescents' cigarette smoking intentions? The mediating effects of social norms. J Behav Med. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39979675


Saad, C., Cheng, B. H., Takamizawa, R., Thakur, A., Lee, C. W., Leung, L., Veerman, J. L. and Aminde, L. N. (2025). Effectiveness of tobacco advertising, promotion and sponsorship bans on smoking prevalence, initiation and cessation: a systematic review and meta-analysis. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39805696


Zeng, X., Xiao, L. and Liu, S. (2025). Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013-14 to 2021: findings from the China National Youth Tobacco Survey. BMC Public Health, 1, 37. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39755641


Clark, D., Emmons, K., Hanby, E., Liu, J., Reynolds, M. J., Winickoff, J. and Tan, A. S. L. (2024). Adolescents' Self-Reported Exposure to Advertisements for Flavored Tobacco Products After Implementation of a Statewide Ban on Flavored Tobacco Product Sales and Advertising in Massachusetts. Public Health Rep, 3.33549E+14. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39651538


Wu, J., Ranker, L. R., Origgi, J. M., Ma, J., Hao, D., Benjamin, E. J., Cornacchione Ross, J., Xuan, Z., Wijaya, D., Fetterman, J. L. and Hong, T. (2025). Protecting historically marginalized groups or targeted marketing? A computational analysis of individuals engaging with public and protected cigar-branded tweets. Drug Alcohol Depend, 112516. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39689499


Earlier news and research

For news items and research on this topic earlier than 2025, click here.

Intro
Chapter 2