Pricing of cigarettes and other tobacco products is one of the most effective ways that tobacco companies can both maintain consumer demand and protect returns to shareholders. Because taxes make up a substantial percentage of the price and because consumers are moderately (but not dramatically) responsive to price changes, increasing the rate of tax applicable to tobacco products allows governments to both reduce population consumption of tobacco and increase government revenue.
This chapter summarises research on the price elasticity of demand for cigarettes. It provides data on recent and historical levels of tax on tobacco products and the resulting changes in the price and affordability of cigarettes and other tobacco products in Australia. It documents the consequent changes in the amounts of revenue received by government from duties, fees and taxes on tobacco products. It explains several important and emerging policy issues relevant to tobacco taxation. Finally it describes public attitudes to tobacco taxes and the uses of the revenue they generate.