Home
12.6.12 Regulation of flavourings and flavoured tobacco products
Foreword

Suggested citation

Download Citation
Winnall, WR|Jenkins, S. 12.6.12 Regulation of flavourings and flavoured tobacco products. In Greenhalgh, EM|Scollo, MM|Winstanley, MH [editors]. Tobacco in Australia: Facts and issues. Melbourne : Cancer Council Victoria; 2019. Available from https://www.tobaccoinaustralia.org.au/chapter-12-tobacco-products/12-6-additives-and-flavourings-in-tobacco-products/12-6-12-regulation-of-flavourings-and-flavoured-tobacco-products
Last updated: January 2026

12.6.12 Regulation of flavourings and flavoured tobacco products

Flavours are imparted by both the tobacco and the additives in tobacco products. These flavourings not only increase the attractiveness of tobacco products, but some can also increase the addictiveness and toxicity. Regulation of flavour additives may therefore serve to decrease the attractiveness, addictiveness and toxicity of tobacco products. This section describes the regulation of tobacco products that have a characterising flavour (‘flavoured’ tobacco products) as well as regulation affecting all flavouring additives, such as that implemented in Canada.

Menthol is an example of an additive that is predicted to increase the attractiveness and addictiveness of tobacco products (see Section 12.7.2). The regulation of menthol in tobacco is described separately in Section 12.7.7.

12.6.12.1 Aims and approaches to regulating flavourings

Regulation of tobacco product flavours invariably involves regulating the flavouring additives rather than the flavours imparted by the tobacco.

Regulation of flavourings ais recommended to conform with article 9 of the World Health Organization’s (WHO) Framework Convention on Tobacco Control (FCTC): the regulation of the contents of tobacco products.1 The WHO Study Group on Tobacco Regulation (TobReg) recommendations for the regulation of flavourings include:

Consider banning the use of flavours, including menthol, in harmful combusted products. …and;

Consider limiting the levels, number of and/or specific flavours allowed in tobacco and nicotine products for which there is evidence of modified or reduced risk, to reduce initiation by young people and support cessation of use of combusted tobacco products.2

The 2017 partial guidelines for implementing Article 9 of the FCTC recommend prohibiting or restricting ingredients that may be used to increase palatability in tobacco products.3 Examples of such ingredients are sugars, sweeteners, spices, flavours such as benzaldehyde, maltol, menthol and vanillin.

Some countries have taken a narrow approach to regulating flavours by banning ‘characterising’ flavours. These bans leave room for low levels of flavouring additives in tobacco products, of which are found in most products considered non-flavoured. A drawback to banning ‘characterising’ flavours is the necessity to determine and defend a definition of a ‘characterising’ flavour. The European Union has developed methods and an advisory panel to perform this task.2,4

Other approaches to regulating flavours include a ban on all added flavourings, as well as bans on specific flavours, where there is evidence that they play a sizable role in appealing to young people or specific groups of people or to support cessation.5

Many regulations on flavourings are confined to specific types of products, such as cigarettes. However, unless such legislation covers all products, then exempted products can be more vigorously promoted and gain market share after cigarette flavour regulation has been implemented. An example of this scenario is the increase in flavoured cigar sales after implementation of the flavoured cigarette ban in Canada, described in Section 12.6.12.4.

Waterpipes are often used with strongly flavoured tobacco, which attracts young and new users.6 A systematic review from 2020 recommended a ban on waterpipe molasses with strong characterising flavours or ban on the use of flavourings at any level.7

12.6.12.2 International progress in regulation of flavourings

The World Health Organization (WHO) regularly reports on progress in implementing the articles of the Framework Convention on Tobacco Control (FCTC). Its report from 2021 concluded that there appeared to be a trend in banning characterising flavours of tobacco products.8 Numerous parties to the FCTC have banned characterising flavours. Countries such as Canada, Brazil, Cabo Verde, Mauritania and Senegal have more comprehensive bans of any flavourings in tobacco products (see Table 12.6.12.1). Some countries have also banned flavours in components of tobacco products such as filters, papers and packaging.8

A summary of the international regulations affecting use of flavouring in tobacco products as of December 2025 is presented in Table 12.6.12.1 below. 

Sources:

Tobacco control laws. Legislation. Find Legislation from 212 Countries and FCTC Analysis of 136 Countries.9

Republic of Cape Verde. Law No. 8/X/2022 Defining the General Regime for the Prevention and Control of Smoking, 2022.10

Republic of the Congo. Order No. 2853 of May 31, 2022 Banning the Manufacture, Import, Distribution, Possession, Sale or Giveaway of Flavor Capsule Cigarettes, Cigarettes with Characterizing Flavors, and Shisha, 2022, Official Gazette of the Republic of the Congo.11

Tobacco Control Directive. No 28/2015. Ethiopian food, medicine and healthcare administration and control authority, 2015.12

Proclamation No. 1112/2019 Food and Medicine Administration Proclamation, 2015, Federal Negarit Gazette of the Federal Democratic Republic Of Ethiopia.13

Islamic Republic of Mauritania. Law No. 2018-020 concerning the production, importation, distribution, sale, advertising, promotion and tobacco consumption and its products, 2018.14

Erinoso O, Clegg Smith K, Iacobelli M, Saraf S, Welding K, et al. Global review of tobacco product flavour policies. Tobacco Control, 2020.15

Public Health (Restrictions on Tobacco Products) Regulations 2022.16

Republic of Niger. Ministry of Trade and Private Sector Promotion Order No. 082 of October 9, 2017. Prohibiting the Import, Distribution and Sale of Tobacco Products Containing Flavors.17

Nigerian Industrial Standard (NIS) 463:2018, Standard for Tobacco and Tobacco Products - Specifications for Cigarettes, 2018.18

Republic of Senegal Decree. No. 2016- 1008 concerning the implementation of law No. 2014-14 manufacture, packaging, labeling, sale and use of tobacco.19

Tobacco and Nicotine Control Act, 2022, 2023.20

Tobacco Control Regulations (S.I. 2019 No.66), 2019: The Uganda Gazelle21

Antigua and Barbuda Tobacco Control Act 2018, 2018, The Official Gazette Vol. XXXVIII No.No. 69.22

Agência Nacional De Vigilância Sanitária (ANVISA – National Health Surveillance Agency). Collegiate Directorate Resolution- RDC N° 14. Diário Oficial da União – Section 1 - N° 53 (Translated).23

Tobacco Control Laws. Legislation by country: Brazil. Regulated contents in cigarettes.  2019.24

Kyriakos CN, Fong GT, de Abreu Perez C, Szklo AS, Driezen P, et al. Brazilian smokers are ready for the ban on flavour additives in tobacco to be implemented. Preventive Medicine, 2022; 160:107074.25

Oliveira da Silva AL, Bialous SA, Albertassi PGD, Arquete D, Fernandes A, et al. The taste of smoke: tobacco industry strategies to prevent the prohibition of additives in tobacco products in Brazil. Tobacco Control, 2019; 28(e2):e92-e101.26

Tobacco Tactics. Flavoured and menthol tobacco.  2022.27

Parliament of Canada. Bill C-32 an act to amend the Tobacco Act, chapter 27 of the statutes of Canada, 2009.28

Government of Canada. Order Amending the Schedule to the Tobacco Act (Menthol). Canada Gazette, 2017.29

World Health Organization (WHO). Case studies for regulatory approaches to tobacco products: menthol in tobacco products. WHO/NMH/PND, 18.1 Licence: CC BY-NC-SA 3.0 IGO. 2018.30

Chaiton MO, Cunningham R, Hagen L, Dubray J, and Borland T. Taking global leadership in banning menthol and other flavours in tobacco: Canada's experience. Tobacco Control, 2022; 31(2):202-11.31

Flavour bans on tobacco products in Canada and selected other jurisdictions. Regulatory update: Physicians for a Smoke-Free Canada, 2020.32

U.S. FDA. Section 907 of the Federal Food, Drug, and Cosmetic Act - Tobacco Product Standards, 2018.33

Bach L. States & localities that have restricted the sale of flavored tobacco products. Campaign for Tobacco-Free Kids, 2025.34

Almeassel tobacco. Gulf Technical Regulation No. GSO 1415:2021.35

Jordan Standards and Metrology Organization. Technical Regulation JS 446:2012 (5th ed.), Tobacco and Tobacco Products - Cigarettes, 2012.36

Syrian Arab Republic Ministry of Industry Syrian Arab Organization for Standardization and Metrology. Tobacco and Tobacco Products (Cigarettes) First Revision, Syrian Standard Specification 2656 / 2006, 2006.37

Parliament Of The Federation Of BIH. The Law On The Control And Restricted Use Of Tobacco, Tobacco Products, And Other Smoking Products.38

European Commission. Directive 2014/40/EU of the European Parliament and of the Council of 3 April 2014 on the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco and related products and repealing Directive 2001/37/EC. Document 32014L0040.Brussels, Belgium: European Commission, 2014.39

Tobacco Tactics. Menthol Cigarettes: Industry Interference in the EU and UK. 2021.40

Commission Delegated Directive (EU) 2022/2100 of 29 June 2022 amending Directive 2014/40/EU of the European Parliament and of the Council as regards the withdrawal of certain exemptions in respect of heated tobacco products, 2022.41

Finland Tightens Tobacco Laws. Tobacco reporter, 2022.42

Ministry of Social Affairs and Health. Tobacco Act (No. 549/2016; amendments up to 1374/2016 included).43

Verordnung über Tabakerzeugnisse und verwandte Erzeugnisse (Tabakerzeugnisverordnung - TabakerzV), 2016.44

German Federal Institute for Risk Assessment. No more menthol in cigarettes and smoking tobacco, 2020.45

Bundesverband der Tabakwirtschaft und neuartiger Erzeugnisse. Ingredients.46

Ciurcanu A and Cerantola A. Japan Tobacco International Making a Mint by Circumventing Menthol Cigarette Ban, in Organised Crime and Corruption Reporting Project (OCCRP)2021.47

Republic of Moldova. Law No. 278 dated 12/14/2007 concerning tobacco control* AMENDED LP97 dated 7/26/19, OG 256-259/ 8/16/19 art. 350; effective date: 1/1/20.48

Tobacco Control Legal Consortium. How Other Countries Regulate Flavored Tobacco Products. 2015.49

Regulation on the Procedures and Principles Related to the Production Methods, Labeling and Surveillance of Tobacco Products.50

LAW OF UKRAINE. On Amendments to Certain Laws of Ukraine on Public Health Protection from Harmful Effects of Tobacco. 2021.

Tobacco and Related Products Regulations 2016 (S.I. 2016 No. 507).51

The Gazette of the Democratic Socialist Republic of Sri Lanka. Prohibited Tobacco Products Regulations, No. 1 of 2016, 2016.52

Public Health (Tobacco and Other Products) Act 2023 No. 118.53,54

European Union

The sale of tobacco products with a characterising flavour was banned in the European Union (EU) in the second Tobacco Products Directive (TPD2) of 2014.55 Flavourings are also banned in any component including filters, papers, packages, capsules or any technical features allowing modification of the smell or taste of the tobacco products concerned or their smoke intensity. EU member states were required to incorporate the TPD into their national legislation by May 2016. However, these bans were not immediately implemented. TPD2 went into effect in May 2016 in the 27 member states of the EU, but a transition period was granted until 2017, with menthol cigarettes able to be sold until 2020.

The term ‘characterising flavour’ was defined by TPD2 as a smell or taste other than one of tobacco which is (1) clearly noticeable before or during consumption of the product; and (2) results from an additive or a combination of additives, including, but not limited to, fruit, spice, herbs, alcohol, candy, menthol or vanilla.55 The EU has established methods for determining whether a flavour is characterising, by using sensory panels and chemical analysis.2 An independent advisory panel issues opinions on whether specific products have a characterising flavour according to these methods.4

The EU ban on sales of products with characterising flavours was first  implemented for cigarettes and roll-your-own tobacco, and subsequently implemented for heated tobacco products.41,56

Some member states of the EU have implemented wider bans than the TPD2 flavour ban for cigarettes and roll-your-own tobacco. In 2022, the Tobacco Act of Finland was revised banning tobacco flavouring products such as flavour cards to prevent consumers from using these to flavour unflavoured tobacco products.42 Characteristic flavours (with the exemption of menthol) in tobacco products were banned earlier in Germany, since May 2016. The legislation was subsequently amended to ban specified additives (including menthol), which came into force in May 2020.46

United States

The US is not a party to the FCTC, but does regulate the contents of tobacco products. The Family Smoking Prevention and Tobacco Control Act of 2009 provided the authority to the Food and Drug Administration (FDA) to regulate tobacco products, allowing a ban on tobacco products that contain ‘characterising flavours’. The FDA subsequently prohibited the sale of cigarettes with a characterising flavour, with the exception of tobacco and menthol flavours in 2009.15 Limitations on the 2009 flavouring ban include the lack of a ban on any other tobacco product with a characterising flavour and the lack of regulation of mentholated cigarettes. There is considerable effort underway to widen these regulations, as described below.

The FDA describes a cigarette with a characterising flavour as:2

… a cigarette or any of its component parts (including the tobacco, filter, or paper) from containing as a constituent (including a smoke constituent) or additive, an artificial or natural flavour (other than tobacco or menthol) or an herb or spice, including strawberry, grape, orange, clove, cinnamon, pineapple, vanilla, coconut, liquorice, cocoa, chocolate, cherry, or coffee, that is a characterising flavour of the tobacco product or tobacco smoke.

Individual states and localities in the US have enacted their own bans on flavoured products that widen the federal ban. Over 160 cities and towns across the state of Massachusetts introduced regulations restricting the sales of flavoured tobacco products.34 The state of Massachusetts has banned all flavoured products, including e-cigarettes, in 2019, which was implemented in 2020.57 A number of states also have restrictions on flavours in e-cigarettes.34 Over 370 localities in the US have some type of restrictions on the sales of flavoured tobacco products.34 Most of these are in Massachusetts, California and Minnesota. The state of California passed legislation for a flavoured tobacco product restriction in 2020, however the tobacco industry successfully delayed implementation. The ban was finally implemented after legislation was upheld in a referendum in November 2022.58

In April 2021, the FDA in the US announced its commitment to a ban all characterising flavours in cigars, as well as ban menthol flavours in cigarettes (see Section 12.7.7.2).59 In April 2022, the FDA proposed rules for prohibition of all characterising flavours (other than tobacco) in cigars.59 On 21 January 2025, the Trump Administration withdrew the proposed rule.60

The US House of Representatives passed a bill for the Protecting American Lungs and Reversing the Youth Tobacco Epidemic Act in February 2020. If enacted, this legislation would (among other aims):61,62

  • prohibit flavours other than tobacco in a tobacco product, and
  • prohibit the use of flavoured products in an electronic nicotine delivery system, except in specified circumstances.

As of December 2025, the bill has not been enacted because it still requires passage by the Senate.63

Australia

The promotion and sale of fruit and confectionary flavoured cigarettes have been prohibited for some time in all states and territories in Australia. The Public Health (Tobacco and Other Products) Act 202353 and supporting Regulations,54 commenced on April 1st 2024. This legislation bans the use of all flavouring additives in tobacco products sold in Australia from 1st July 2025. Specifically, the Australian regulation bans additives with flavouring properties or that enhance flavour, including those listed in Table 12.6.7.1, but not any permitted, as listed in Table 12.6.7.2 (see Section 12.6.7). Additives include those where the additive: (a) acts naturally or only upon combustion; or (b) acts independently or only in combination with one or more other ingredients; or (c) acts by independently enhancing flavour or by masking other flavours.54

Canada

The Tobacco Act in Canada was amended to ban the sale or import of cigarettes, little cigars and blunt wraps in 2009 containing flavours, coming into effect on 5th July 2010.31 This act (bill C-32) banned any flavourings, not just characterising flavours (see Table 12.6.12.1).28 The ban included additives identified as flavouring agents by the Joint FAO/WHO Expert Committee on Food Additives in the Committee’s evaluations, and by the Flavor and Extract Manufacturers Association (FEMA) Expert Panel in its lists of GRAS flavours (Generally Recognized as Safe).28 Exempt from the bill were menthol flavour and other types of tobacco products. A 2015 amendment to the Canadian Tobacco Act extended the flavour ban to most cigars (specifically: little cigars, cigars that have tipping paper, cigars that have a wrapper that is not fitted in spiral form and cigars weighing more than 1.4 g but less than 6 g, excluding the weight of any mouthpiece or tip). Further amendments widened these regulations to include cloves and menthol in these bans as of 2017 (discussed in Section 12.7.7.2).15 Flavours are also prohibited in components of cigarettes, such as the paper and filters.

Brazil

The Brazilian Health Regulatory Agency passed a regulation (RDC 14/2012) to ban the addition of substances that enhance the flavour and taste of tobacco products that make them more attractive to users. Brazil was therefore the first country in the world to pass a law banning flavours in tobacco products. However, this ban has not been implemented, as it is still being challenged by tobacco and tobacco-related industry groups.15,26

The RDC 14/2012 regulation specifically prohibits the sale or import of tobacco products with additives that are:

“…synthetic and natural substances in any form (pure substances, extracts, oils, distillates, balms, among others), with flavoring properties that can impart, intensify, modify or enhance the flavor of the product…”64

"seasonings, herbs and spices or any substance that can impart a flavor of seasonings, herbs and spices."64

Examples of these flavours in the regulations include fruits, vegetables, extracts of processed fruits or vegetables (except activated charcoal and amides), sweeteners, honey, molasses, seasonings, herbs and spices.64

Other countries

Other countries have passed legislation to ban flavourings that are broader than bans on characterising flavours. Cabo Verde has banned substances that have flavouring properties and any additives identified as flavouring agents.10 Mauritania has banned ingredients that can improve the taste of tobacco, enacted in 2018.14 Senegal has banned “any aromatic agent in a component or technical feature that makes it possible to modify the scent or flavor of a tobacco product…”.19

Despite facing a legal challenge from British American Tobacco, Uganda (BATU) in May 2019, the country successfully passed Tobacco Control Regulations in August 2019.15 A directive was issued in Ethiopia to manufacturing, import, distribution, and sale of flavoured tobacco products of any kind from late 2015.65 This makes it illegal to import, wholesale, distribute, sell or offer for sale any flavoured tobacco product in Ethiopia.

The Ministry of Health in Chile attempted to ban menthol tobacco products in 2013 but Chile’s autonomous Office of the Comptroller General ruled that the Ministry had failed to demonstrate that menthol directly increases addiction, harm or risk. A new bill was successful in 2015 after arguing that menthol and other distinctive cigarette flavours were associated with high levels of use by Chilean youth. Although the new bill successfully passed in Chile’s Senate, as of 2020, the law had not yet been implemented.27

The 2014 TPD2 ban on flavoured and menthol cigarettes included the United Kingdom (UK), until it left the European Union at the end of 2020. The flavour ban was transposed into UK law with any future amendments to be made by the UK government40 and enacted in 2020.

As of December 2025, countries that have introduced legislation to regulate flavours in tobacco products include 10 African nations, 5 nations from the Americas, 3 Eastern Mediterranean nations, the 27 European Union states and 3 other European nations, the United Kingdom, Sri Lanka and Australia. Aside from these countries mentioned above and in Table 12.6.12.1, a number of countries have banned the use of some flavours that are known to be poisonous, such as bitter almond oil and coumarin. These countries are Armenia, Belarus, Kazakhstan, Kyrgyzstan, Oman, Qatar, Russia, Saudi Arabia and the United Arab Emirates.9

12.6.12.3 Evidence for the effects of flavour regulation

European Union

Sales of cigarettes and roll-your-own tobacco with characterising flavours are banned in the EU. Longitudinal survey data (June to December 2016 to 2018) from eight EU countries found that 11% of people who smoked products that are now banned continued to smoke them, while 62% changed to using unflavoured cigarettes and 5% to menthol cigarettes. Almost nine percent of the people who smoke who previously used now-banned flavoured products had quit by 2018.66 The prevalence of use of non-menthol flavoured cigarettes fell by an estimated 1.3% between 2016 and 2018. However, this decline in smoking of products with a characterising flavour was primarily caused by a shift to use of non-flavoured products rather than to cessation. Over the same time period, 11.2% of those who smoke of non-flavoured cigarettes quit smoking compared to 8.6% of smokers of flavoured cigarettes and 14% of menthol smokers.66

United States

There is evidence that the 2009 ban on the sale of cigarettes and roll-your-own tobacco with characterising flavours was associated with a reduction in smoking in younger people,67 as well as a shift to alternative flavoured products that are not covered by the ban.

An analysis of data from the National Survey on Drug Use and Health over the period 2002–2017 predicted a decrease in youth and young adult cigarette smoking.68 In 2017, the predicted probability of cigarette use in youth (12–17 years) was reduced by 43%, and reduced by 27% in young adults (18–24 years), compared to the predicted probability in absence of the ban. There was no reduction in the predicted probability of smoking for people 50 years and over.68

Data from the National Youth Tobacco Survey of middle and high-schoolers over the period 1999–2013 showed a 17% decrease in the probability of people using cigarettes after the 2009 characterising flavour ban.69 This study also showed an increase in the use of menthol cigarettes, cigars and pipes, indicating a switching effect to other flavoured products. Despite evidence of switching to other types of tobacco, overall there was a 6% reduction in the probability of using any tobacco product by middle and high-schoolers.69

The characterising flavour ban for most tobacco products in New York City, which came into effect in 2010, was associated with teenagers having a 37% lower odds of ever trying flavoured tobacco products and a 28% lower odds of using any type of tobacco product in 2013 compared to 2010.70

While the state of Massachusetts banned sales of all flavoured products, including e-cigarettes, in 2020, some individual counties in this state had already implemented flavour restrictions prior to the 2020 statewide ban.71,72 The strength of flavour regulations differed over various counties in Massachusetts, and those counties with greater implementation of flavoured tobacco restrictions had lower cigarette use among adolescents.71 The statewide flavour ban in Massachusetts banned characterising flavours, including menthol, in all tobacco products. This ban was associated with a statistically significant 33% decrease in all the sales of all cigarettes, measured from 2017 to 2021.57 By two years after the ban (2021 compared to 2019), there was a 20% decrease in total sales of tobacco products.73 There was also a corresponding increase in sales of nicotine replacement lozenges and gum.74 A study that compared people quitting from 2019 to 2020 (before and after the ban) estimated that 9% of people quit tobacco products and e-cigarettes (dual quitting) in Massachusetts compared to 3% in other neighbouring states.75 Two studies indicated that the ban did not significantly affect cross-border sales in neighbouring states where flavoured and menthol cigarettes were sold.76,77 In the post-ban period (October 2020-August 2021) issue of new tobacco retail licenses in Massachusetts decreased by 52.9%.78

A comprehensive flavour ban in San Francisco applied to all products, all retailers and all flavours, including menthol. Two studies have evaluated the outcomes of this ban with differing results. In 2020, a survey of 247 people who previously used tobacco products found small reductions in the proportion of people aged 18–34 years who used flavoured products, but the ban was not supported by 66% of people and non-compliance was reported, where flavoured products remained easy to obtain despite the ban.79 This increase in cigarette smoking may have been influenced by the recent outbreak of EVALI among e-cigarette users (a respiratory illness linked to vaping—see Section 18.6.5). However, a later study of weekly retail sales data (July 2015 through December 2019) showed that the predicted average weekly flavoured tobacco sales fell by 96% from before the policy to after enforcement. In the neighbouring Californian town of San Jose the average weekly flavoured tobacco sales did not fall, and it fell by only 10% in San Diego (500 miles further south) over the same time period.80

The state of California prohibited sales of most flavoured tobacco products, effective from December 2022. The availability of non-cigarette tobacco with explicit flavour names was significantly reduced after the ban,81 and Californian residents reported difficult in purchasing flavoured products.82 Shortly after the ban a 2023 survey study found that use of flavoured cigarettes, cigars, and smokeless tobacco by adolescents was reduced.83 There was a 10.6% reduction in cigarette pack sales in California after the law (2024 compared to 2019), compared with no significant reduction neighbouring states.84 But the reduction in sales of flavoured cigarettes was partially offset by an increase in sales of products containing synthetic cooling agents (see Section 12.6.12.4 below).84

Canada

Unlike the European Union and the United States, Canada’s 2009 flavour ban included any flavouring additive, not just characterising flavours. The federal legislation banned sales of cigarettes, little cigars (1.4 g or less) and blunt wraps with any flavouring additives, aside from menthol.15

After coming into effect in July 2010, these laws had immediate effects, particularly on the use of cigars.31,85,86 In the time period of 2008 to 2009, 17.5% of people in the Canadian Student Tobacco, Alcohol and Drugs Survey report cigar use in the past 30 days. This proportion dropped in each successive survey (every two years) to 4.9% on 2018 and 2019, nine years after the ban came into effect.31 Reported use of little cigars reportedly declined after the ban, (by December 2011) as well as a net reduction in all cigar use by people aged 15 to 24 years.86 Past-30 day use of little cigars dropped from 13.7% to 9.5% for males and from 5.3% to 3.3% for females in this age group.86

To assess the effects of the ban on cigar sales, the wholesale quarterly data for cigar sales were analysed from 2004 to 2016.85 After the flavour ban there was an overall decline in sales of all cigars by 49.6 million units. Sales of flavoured cigars fell by 59 million units. Although there was an overall decline in cigar sales, a slight increase was noted (9.6 million units), in the sale of cigars with other descriptors, such as colours and other ambiguous terms.85

After the Canadian flavour ban, there was no credible indication of an increase in illicit tobacco sales.31 The number of seized illicit cigarettes in the province of Nova Scotia decreased between 2007-08 (prior to the ban) and 2017-18 (after the ban).87

Singapore

Singapore is a country with high prevalence of use of flavoured or menthol tobacco products and a ban on waterpipe tobacco (regardless of flavour).15 A flavour ban in Singapore is predicted to decrease total smoking rates, but would be more effective if all flavours are included.88 A modelling study predicts that a partial ban (excluding menthol and clove flavours that are popular in Singapore89,90) would stabilise smoking rates at 12.5%, avoiding a predicted increase to 15.2% in 50 years without a ban. A full ban, that includes menthol and clove flavours, was predicted to decrease smoking prevalence to 10.6% over the next 50 years.88

12.6.12.4 Tobacco industry responses to and unintended consequences of flavour regulation

United States

Unintended consequences of the US flavour ban include a rise in use of other flavoured products such as flavoured cigars, e-cigarettes, smokeless tobacco and waterpipes, as well as a shift towards using exempted mentholated products on the market.59,91 Under the 2009 flavoured cigarette ban the sale of kreteks, which are clove-flavoured cigarettes from Indonesia, was no longer permitted. In response, one kretek company started production of a clove flavoured cigar. These cigars are now sold in the US and have increased considerably in popularity since the ban in 2009.92 In California, after the 2022 ban on all flavoured tobacco products, there was a corresponding increase in the use of products containing synthetic coolants (such as WS-3 and WS-23), which mask the harsh taste of tobacco in a similar way that menthol does.84 These compounds were not explicitly banned, and tobacco companies have labelled them as “non-flavoured coolants”. Social media videos are circulating that advertise injectable flavour capsules that can impart flavour into cigarette filters, circumventing the flavour bans in the US.93 The rise in popularity of alternative tobacco products with characterising flavours, as well as use of artificial coolants, indicate that flavour regulation would be more effective if it covered a wider range of tobacco product types and additives.

Canada

Banning flavoured little cigars was an important step for tobacco regulators in Canada. These products appear similar to cigarettes as they are a similar size and contain a filter. Sales of little cigars had risen considerably from 2001 to 2008 with flavoured products being most popular. A substantial proportion of young people who smoke used flavoured little cigars in 2008. To ensure the 2009 amendment banning flavours included little cigars, these products (in a wide variety of flavours and colourful packaging) were shown to elected representatives who were mostly unaware of their existence on the market.31,94 The original legislation in 2009 banned flavoured little cigars of 1.4 g and smaller. Very soon after the amendment was implemented, manufacturers increased the size of their products to circumvent the ban. This loophole was addressed by the 2015 amendment that widened the regulation to most cigars.94

Brazil

Tobacco companies used a range of tactics to challenge RDC 14/2012 and have successfully delayed this regulation, despite none of their arguments having a sound scientific basis.26 Their challenges have included instigating demonstrations by tobacco farming front groups, media articles, litigation, lobbying, and industry-commissioned studies questioning the rationales for legislation.27 Industry claims have included a potential risk in the illicit tobacco market, a loss of farmers’ jobs, the World Health Organization acting beyond its mandate, prevention of growing Burley tobacco, a lack of evidence that a ban would reduce smoking, and that such a ban is illegal.26

 Related reading

Relevant news and research

A comprehensive compilation of news items and research published on this topic

Read more on this topic

Test your knowledge

References 

1. World Health Organization. WHO Framework Convention on Tobacco Control. Geneva: WHO, 2003. Available from: https://fctc.who.int/who-fctc/overview.

2. World Health Organization. Report on the scientific basis of tobacco product regulation: Seventh report of a WHO study group. Geneva: WHO, 2019. Available from: https://www.who.int/publications/i/item/who-study-group-on-tobacco-product-regulation-report-on-the-scientific-basis-of-tobacco-product-regulation-seventh-report-of-a-who-study-group.

3. World Health Organization. Partial guidelines for implementation of articles 9 and 10 of the WHO Framework Convention on Tobacco Control.  2017. Available from: https://fctc.who.int/publications/m/item/regulation-of-the-contents-of-tobacco-products-and-regulation-of-tobacco-product-disclosures.

4. European Commission. Independent Advisory Panel on characterising flavours in tobacco products.  Last update: Viewed Available from: https://health.ec.europa.eu/tobacco/product-regulation/determination-characterising-flavours-tobacco-products/independent-advisory-panel-characterising-flavours-tobacco-products_en.

5. World Health Organization. The scientific basis for product regulation. Technical Report Series, 945.Geneva: World Health Organisation, 2007. Available from: https://www.who.int/publications/i/item/the-scientific-basis-of-tobacco-product-regulation-report-of-a-who-study-group.

6. Minaker LM, Shuh A, Burkhalter RJ, and Manske SR. Hookah use prevalence, predictors, and perceptions among Canadian youth: findings from the 2012/2013 Youth Smoking Survey. Cancer Causes Control, 2015; 26(6):831-8. Available from: https://www.ncbi.nlm.nih.gov/pubmed/25783457

7. Kienhuis AS and Talhout R. Options for waterpipe product regulation: A systematic review on product characteristics that affect attractiveness, addictiveness and toxicity of waterpipe use. Tobacco Induced Diseases, 2020; 18:69. Available from: https://www.ncbi.nlm.nih.gov/pubmed/32934615

8. World Health Organization. 2021 global progress report on implementation of the WHO Framework Convention on Tobacco Control. Geneva: WHO, 2022. Last update: Viewed Available from: https://fctc.who.int/publications/i/item/9789240041769.

9. Tobacco control laws. Legislation. Find Legislation from 212 Countries and FCTC Analysis of 136 Countries.  Last update: Viewed Available from: https://www.tobaccocontrollaws.org/legislation.

10. Republic of Cape Verde. Law No. 8/X/2022 Defining the general regime for the prevention and control of smoking, 2022. Available from: https://www.tobaccocontrollaws.org/legislation/cabo-verde/cigarette-contents.

11. Republic of the Congo. Order No. 2853 of May 31, 2022 Banning the manufacture, import, distribution, possession, sale or giveaway of flavor capsule cigarettes, cigarettes with characterizing flavors, and shisha, 2022, Official Gazette of the Republic of the Congo. Available from: https://www.tobaccocontrollaws.org/legislation/congo/cigarette-contents?row=1224817.

12. Tobacco Control Directive. No 28/2015. Ethiopian food, medicine and healthcare administration and control authority, 2015. Available from: https://www.tobaccocontrollaws.org/legislation/ethiopia/laws.

13. Proclamation No. 1112/2019 Food and Medicine Administration Proclamation, in Federal Negarit Gazette of the Federal Democratic Republic Of Ethiopia,2015. Available from: https://assets.tobaccocontrollaws.org/uploads/legislation/Ethiopia/Ethiopia-2019-Proclamation-native.pdf.

14. Islamic Republic of Mauritania. Law No. 2018-020 concerning the production, importation, distribution, sale, advertising, promotion and tobacco consumption and its products, 2018. Available from: https://www.tobaccocontrollaws.org/legislation/mauritania/laws.

15. Erinoso O, Clegg Smith K, Iacobelli M, Saraf S, Welding K, et al. Global review of tobacco product flavour policies. Tobacco Control, 2020; 30(4):373-9. Available from: https://www.ncbi.nlm.nih.gov/pubmed/32414867

16. Public Health (Restrictions on Tobacco Products) Regulations 2022. Available from: https://www.tobaccocontrollaws.org/legislation/mauritius/cigarette-contents?row=1226187.

17. Republic of Niger. Ministry of trade and private sector promotion order No. 082 of October 9, 2017. Prohibiting the import, distribution and sale of tobacco products containing flavors. Available from: https://www.tobaccocontrollaws.org/legislation/niger/cigarette-contents.

18. Nigerian Industrial Standard (NIS) 463:2018, Standard for tobacco and tobacco products - Specifications for cigarettes, 2018. Available from: https://www.tobaccocontrollaws.org/legislation/nigeria/cigarette-contents?row=1226402.

19. Republic of Senegal Decree. No. 2016- 1008 concerning the implementation of law No. 2014-14 manufacture, packaging, labeling, sale and use of tobacco. Available from: https://www.tobaccocontrollaws.org/legislation/senegal/cigarette-contents.

20. Tobacco and Nicotine Control Act, 2022, 2023. Available from: https://www.tobaccocontrollaws.org/legislation/sierra-leone/cigarette-contents?row=1331056.

21. Tobacco Control Regulations (S.I. 2019 No.66), 2019: The Uganda Gazelle Available from: https://www.tobaccocontrollaws.org/legislation/uganda/cigarette-contents.

22. Antigua and Barbuda Tobacco Control Act 2018, 2018, The Official Gazette Vol. XXXVIII No.No. 69. Available from: https://www.tobaccocontrollaws.org/legislation/antigua-and-barbuda/cigarette-contents?row=1240029.

23. Agência Nacional De Vigilância Sanitária (ANVISA – National Health Surveillance Agency). Collegiate Directorate Resolution- RDC N° 14. Diário Oficial da União – Section 1 - N° 53 (Translated). Available from: https://docs.bvsalud.org/leisref/2018/08/1497/bra_2012_w_anvisa_resolution_rdc_14_en.pdf.

24. Tobacco Control Laws. Legislation by country: Brazil. Regulated contents in cigarettes.  2019. Last update: Viewed Available from: https://www.tobaccocontrollaws.org/legislation/country/brazil/cd-regulated.

25. Kyriakos CN, Fong GT, de Abreu Perez C, Szklo AS, Driezen P, et al. Brazilian smokers are ready for the ban on flavour additives in tobacco to be implemented. Preventive Medicine, 2022; 160:107074. Available from: https://www.ncbi.nlm.nih.gov/pubmed/35550839

26. Oliveira da Silva AL, Bialous SA, Albertassi PGD, Arquete D, Fernandes A, et al. The taste of smoke: tobacco industry strategies to prevent the prohibition of additives in tobacco products in Brazil. Tobacco Control, 2019; 28(e2):e92-e101. Available from: https://www.ncbi.nlm.nih.gov/pubmed/31152115

27. Tobacco Tactics. Flavoured and menthol tobacco.  2022. Last update: Viewed Available from: https://tobaccotactics.org/wiki/flavoured-and-menthol-tobacco/#:~:text=The%20Ministry%20of%20Health%20in,an%20existing%20law%20in%202013.

28. Parliament of Canada. Bill C-32 an act to amend the Tobacco Act, chapter 27 of the statutes of Canada, 2009. Available from: http://www.parl.ca/DocumentViewer/en/40-2/bill/C-32/royal-assent.

29. Government of Canada. Order amending the schedule to the tobacco act (menthol). Canada Gazette, 2017. Last update: Viewed Available from: https://canadagazette.gc.ca/rp-pr/p2/2017/2017-04-05/html/sor-dors45-eng.html.

30. World Health Organization (WHO). Case studies for regulatory approaches to tobacco products: menthol in tobacco products. WHO/NMH/PND, 18.1 Licence: CC BY-NC-SA 3.0 IGO. 2018. Available from: https://www.who.int/publications/i/item/case-studies-for-regulatory-approaches-to-tobacco-products-menthol-in-tobacco-products.

31. Chaiton MO, Cunningham R, Hagen L, Dubray J, and Borland T. Taking global leadership in banning menthol and other flavours in tobacco: Canada's experience. Tobacco Control, 2022; 31(2):202-11. Available from: https://www.ncbi.nlm.nih.gov/pubmed/35241589

32. Flavour bans on tobacco products in Canada and selected other jurisdictions. Regulatory update: Physicians for a Smoke-Free Canada, 2020. Available from: https://www.smoke-free.ca/SUAP/2020/Menthol%20bans.pdf.

33. U.S. FDA. Section 907 of the Federal Food, Drug, and Cosmetic Act - Tobacco Product Standards, 2018. Available from: https://www.fda.gov/TobaccoProducts/Labeling/RulesRegulationsGuidance/ucm263053.htm.

34. Bach L. States & localities that have restricted the sale of flavored tobacco products. . Campaign for Tobacco-Free Kids, 2025. Last update: Viewed Available from: https://www.tobaccofreekids.org/assets/factsheets/0398.pdf.

35. Almeassel tobacco. Gulf Technical Regulation No. GSO 1415:2021 2021. Available from: https://www.gso.org.sa/store/standards/GSO:781092/GSO%201415:2021?lang=en

https://drive.google.com/file/d/1MXo8Ek48UdbOvIvsR1nt94cQtu5ho8_G/view.

36. Jordan Standards and Metrology Organization. Technical Regulation JS 446:2012 (5th ed.), Tobacco and Tobacco Products - Cigarettes, 2012. Available from: https://www.tobaccocontrollaws.org/legislation/jordan/cigarette-contents?row=1225843.

37. Syrian Arab Republic Ministry of Industry Syrian Arab Organization for Standardization and Metrology. Tobacco and Tobacco Products (Cigarettes) First Revision, Syrian Standard Specification 2656 / 2006, 2006. Available from: https://assets.tobaccocontrollaws.org/uploads/legislation/Syria/Syria-SNS-26562006.pdf.

38. Parliament Of The Federation Of BIH. The Law On The Control And Restricted Use Of Tobacco, Tobacco Products, And Other Smoking Products. Available from: https://assets.tobaccocontrollaws.org/uploads/legislation/Bosnia%20and%20Herzegovina/Bosnia-and-Herzegovina-2022-TC-Law.pdf.

39. European Union. Directive 2014/40/EU of the European Parliament and of the Council, in (April):1-382014, Official Journal of the European Union. Available from: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A32014L0040.

40. Tobacco Tactics. Menthol cigarettes: Industry interference in the EU and UK.  2021. Last update: Viewed Available from: https://tobaccotactics.org/wiki/menthol-interference-eu-uk/.

41. Commission Delegated Directive (EU) 2022/2100 of 29 June 2022 amending Directive 2014/40/EU of the European Parliament and of the Council as regards the withdrawal of certain exemptions in respect of heated tobacco products, 2022. Available from: https://eur-lex.europa.eu/eli/dir_del/2022/2100/oj/eng.

42. Finland tightens tobacco laws. Tobacco reporter, 2022. Last update: Viewed 03/05/2022. Available from: https://tobaccoreporter.com/2022/05/03/finland-tightens-tobacco-laws/.

43. Ministry of Social Affairs and Health. Tobacco Act (No. 549/2016; amendments up to 1374/2016 included). Available from: https://www.tobaccocontrollaws.org/legislation/finland/cigarette-contents?row=1225255.

44. Verordnung über Tabakerzeugnisse und verwandte Erzeugnisse (Tabakerzeugnisverordnung - TabakerzV), 2016. Available from: https://assets.tobaccocontrollaws.org/uploads/legislation/Germany/Germany-Tobacco-Products-Ordinance-2016-national.pdf.

45. German Federal Institute for Risk Assessment. No more menthol in cigarettes and smoking tobacco.  2020. Last update: Viewed Available from: https://www.bfr.bund.de/en/press_information/2020/19/no_more_menthol_in_cigarettes_and_smoking_tobacco-246948.html.

46. Bundesverband der Tabakwirtschaft und neuartiger Erzeugnisse. Ingredients. Available from: https://www.bvte.de/en/themes/ingredients.html.

47. Ciurcanu A and Cerantola A. Japan Tobacco International making a mint by circumventing menthol cigarette ban, in Organised Crime and Corruption Reporting Project (OCCRP)2021. Available from: https://www.occrp.org/en/investigations/japan-tobacco-international-making-a-mint-by-circumventing-menthol-cigarette-ban.

48. Republic of Moldova. Law No. 278 dated 12/14/2007 concerning tobacco control* AMENDED LP97 dated 7/26/19, OG 256-259/ 8/16/19 art. 350; effective date: 1/1/20. Available from: https://assets.tobaccocontrollaws.org/uploads/legislation/Moldova/Moldova-TC-Law-as-amended.pdf

49. Tobacco Control Legal Consortium. How other countries regulate flavored tobacco products.  2015. Available from: https://www.publichealthlawcenter.org/sites/default/files/resources/tclc-fs-global-flavored-regs-2015.pdf.

50. Regulation on the procedures and principles related to the production methods, labeling and surveillance of tobacco products. Available from: https://www.tobaccocontrollaws.org/legislation/turkey/cigarette-contents.

51. Tobacco and Related Products Regulations 2016 (S.I. 2016 No. 507). Available from: https://www.tobaccocontrollaws.org/legislation/england/cigarette-contents.

52. The Gazette of the Democratic Socialist Republic of Sri Lanka. Prohibited tobacco products regulations, No. 1 of 2016, 2016. Available from: https://www.tobaccocontrollaws.org/legislation/sri-lanka/cigarette-contents?row=1227153.

53. Public Health (Tobacco and Other Products) Act 2023 No. 118. . 2023; Available from: https://www.legislation.gov.au/C2023A00118/latest/text.

54. Public Health (Tobacco and Other Products) Regulations 2024 made under the Public Health (Tobacco and Other Products) Act 2023, Office of Parliamentary Counsel C.  2024. Last update: Viewed Available from: https://www.legislation.gov.au/F2024L00415/latest/text.

55. European Commission. Directive 2014/40/EU of the European Parliament and of the Council of 3 April 2014 on the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco and related products and repealing Directive 2001/37/EC., Document 32014L0040.Brussels, Belgium: European Commission, 2014. Available from: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex:32014L0040.

56. European Network for Smoking and Tobacco Prevention. Ban on menthol cigarettes: European Union member states shall prohibit the placing on the market of tobacco products with a characterising flavour. Tobacco Prevention & Cessation, 2020; 6:40. Available from: https://www.ncbi.nlm.nih.gov/pubmed/33083673

57. Asare S, Majmundar A, Westmaas JL, Bandi P, Xue Z, et al. Association of cigarette sales with comprehensive menthol flavor ban in Massachusetts. JAMA Internal Medicine, 2022; 182(2):231-4. Available from: https://www.ncbi.nlm.nih.gov/pubmed/34982100

58. Ballotpedia. California proposition 31, flavored tobacco products ban referendum (2022).  2022. Last update: Viewed Available from: https://ballotpedia.org/California_Proposition_31,_Flavored_Tobacco_Products_Ban_Referendum_(2022).

59. Food & Drug Administration. FDA commits to evidence-based actions aimed at saving lives and preventing future generations of smokers.  2021. Last update: Viewed Available from: https://www.fda.gov/news-events/press-announcements/fda-commits-evidence-based-actions-aimed-saving-lives-and-preventing-future-generations-smokers.

60. Christensen J. Trump administration withdraws proposed menthol ban, in CNN Health2025. Available from: https://edition.cnn.com/2025/01/24/health/trump-administration-withdraws-proposed-menthol-ban/index.html.

61. Myers ML. Big win for kids: U.S. house approves bill to reverse youth E-cigarette epidemic, prohibit flavored tobacco products. Campaign for Tobacco-Free Kids, 2020. Last update: Viewed Available from: https://www.tobaccofreekids.org/press-releases/2020_02_28_pallone.

62. Congress.gov. H.R.2339 - Protecting American lungs and reversing the youth tobacco epidemic act of 2020.  2022. Last update: Viewed Available from: https://www.congress.gov/bill/116th-congress/house-bill/2339.

63. H.R.2339 - Protecting American Lungs and Reversing the Youth Tobacco Epidemic Act of 2020. Congress.gov Last update: Viewed 22/12/2025. Available from: https://www.congress.gov/bill/116th-congress/house-bill/2339#:~:text=2339%20%E2%80%94%20116th%20Congress%20(2019%2D,collects%20from%20manufacturers%20and%20importers;.

64. Agência Nacional de Vigilância Sanitária. Resolution - RDC Nº 14, of March 15, 2012. Tobacco Control Laws, 2012. Last update: Viewed Available from: https://assets.tobaccocontrollaws.org/uploads/legislation/Brazil/Brazil-RDC-No.-142012.pdf.

65. Ethiopian Food Medicine and Healthcare Administration and Control Authority. Tobacco Control Directive.  2015. Last update: Viewed Available from: https://assets.tobaccocontrollaws.org/uploads/legislation/Ethiopia/Ethiopia-Tobacco-Ctrl.-Dir.-No.-282015-native.pdf.

66. Zatonski M, Herbec A, Zatonski W, Janik-Koncewicz K, Driezen P, et al. Cessation behaviours among smokers of menthol and flavoured cigarettes following the implementation of the EU Tobacco Products Directive: findings from the EUREST-PLUS ITC Europe Surveys. European Journal of Public Health, 2020; 30(Suppl_3):iii34-iii7. Available from: https://www.ncbi.nlm.nih.gov/pubmed/32918816

67. Patel M, Kierstead EC, Liu MS, Schillo B, and Rose SW. Examining the relationship of flavored tobacco product policy restrictions and flavored tobacco product use, among adolescents and young adults in the U.S. Preventive Medicine, 2024; 182:107947. Available from: https://www.ncbi.nlm.nih.gov/pubmed/38574971

68. Rossheim ME, Livingston MD, Krall JR, Barnett TE, Thombs DL, et al. Cigarette use before and after the 2009 flavored cigarette ban. Journal of Adolescent Health, 2020; 67(3):432-7. Available from: https://www.ncbi.nlm.nih.gov/pubmed/32674967

69. Courtemanche CJ, Palmer MK, and Pesko MF. Influence of the flavored cigarette ban on adolescent tobacco use. American Journal of Preventive Medicine, 2017; 52(5):e139-e46. Available from: https://www.ncbi.nlm.nih.gov/pubmed/28081999

70. Farley SM and Johns M. New York City flavoured tobacco product sales ban evaluation. Tobacco Control, 2017; 26(1):78-84. Available from: https://www.ncbi.nlm.nih.gov/pubmed/26872486

71. Hawkins SS, Kruzik C, O'Brien M, and Levine Coley R. Flavoured tobacco product restrictions in Massachusetts associated with reductions in adolescent cigarette and e-cigarette use. Tobacco Control, 2022; 31(4):576-9. Available from: https://www.ncbi.nlm.nih.gov/pubmed/33504582

72. Campaign for tobacco Free Kids. Impact of restricting the sale of flavored tobacco products: the Massachusetts experience.  2023. Last update: Viewed Available from: https://assets.tobaccofreekids.org/factsheets/0421.pdf.

73. McGinnes H, Kingsley M, Song G, Rosewarne J, Gonthier S, et al. Evaluation of a Statewide Flavored Tobacco Restriction on Use, Access, and Cessation Among Black and White Tobacco Users in Massachusetts. American Journal of Health Promotion, 2023:8901171231183308. Available from: https://www.ncbi.nlm.nih.gov/pubmed/37295390

74. Asare S, Xue Z, Bandi P, Westmaas JL, Jemal A, et al. Association of nicotine replacement therapy product sales with menthol cigarette sales restriction in Massachusetts. Tobacco Control, 2023. Available from: https://www.ncbi.nlm.nih.gov/pubmed/37160349

75. Buckell J, Tam J, Mendoza EJ, Meza R, and Sindelar J. Impact of state cigarette and e-cigarette flavors bans on smoking, vaping and dual use in the United States. Drug Alcohol Depend, 2025; 274:112786. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40680522

76. Ali FRM, King BA, Seaman EL, Vallone D, and Schillo B. Impact of Massachusetts law prohibiting flavored tobacco products sales on cross-border cigarette sales. PloS One, 2022; 17(9):e0274022. Available from: https://www.ncbi.nlm.nih.gov/pubmed/36099316

77. Kingsley M, McGinnes H, Song G, Doane J, and Henley P. Impact of Massachusetts' statewide sales restriction on flavored and menthol tobacco products on tobacco sales in Massachusetts and surrounding states, June 2020. American Journal of Public Health, 2022; 112(8):1147-50. Available from: https://www.ncbi.nlm.nih.gov/pubmed/35830660

78. Nali MC, Purushothaman V, Li Z, Cuomo R, and Mackey TK. Assessing the Impact of the Massachusetts Temporary Flavor Ban on Licensed Tobacco Retailers. Tob Use Insights, 2023; 16:1179173X231192821. Available from: https://www.ncbi.nlm.nih.gov/pubmed/37533795

79. Yang Y, Lindblom EN, Salloum RG, and Ward KD. The impact of a comprehensive tobacco product flavor ban in San Francisco among young adults. Addictive behaviors reports, 2020; 11:100273. Available from: https://www.ncbi.nlm.nih.gov/pubmed/32368612

80. Gammon DG, Rogers T, Gaber J, Nonnemaker JM, Feld AL, et al. Implementation of a comprehensive flavoured tobacco product sales restriction and retail tobacco sales. Tobacco Control, 2021. Available from: https://www.ncbi.nlm.nih.gov/pubmed/34088881

81. Gammon DG, Whitney MA, Nonnemaker J, Henriksen L, Schleicher NC, et al. Measuring Changes in Non-Cigarette Tobacco Product Availability following California's Statewide Flavored Tobacco Sales Restriction - A Synthetic Control Method using Retail Scanner Data. Nicotine & Tobacco Research, 2025. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40401544

82. Kreslake JM, Seaman EL, Yoon SN, Cordova J, Schillo BA, et al. Perceived difficulty of flavored tobacco purchase: Early effects of a statewide flavor policy among young people. American Journal of Preventive Medicine, 2025:107651. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40347988

83. Chaffee BW, Donaldson CD, Couch ET, Guerra Castillo C, Farooq O, et al. Flavored Tobacco Product Use Among California Adolescents Before and Immediately After a Statewide Flavor Ban. Nicotine & Tobacco Research, 2024. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39529400

84. Ali FRM, Leventhal AM, Diaz MC, Crane EW, and Marynak K. Changes in E-Cigarette and Cigarette Sales in California and Neighboring States Following a Law Prohibiting Flavored Tobacco Product Sales. American Journal of Public Health, 2025:e1-e5. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40743479

85. Chaiton MO, Schwartz R, Tremblay G, and Nugent R. Association of flavoured cigar regulations with wholesale tobacco volumes in Canada: an interrupted time series analysis. Tobacco Control, 2019; 28(4):457-61. Available from: https://www.ncbi.nlm.nih.gov/pubmed/30135113

86. Nguyen HV and Grootendorst P. Intended and unintended effects of restrictions on the sale of cigarillos to youth: evidence from Canada. Tobacco Control, 2015; 24(4):382-8. Available from: https://www.ncbi.nlm.nih.gov/pubmed/24610053

87. Stoklosa M. No surge in illicit cigarettes after implementation of menthol ban in Nova Scotia. Tobacco Control, 2019; 28(6):702-4. Available from: https://www.ncbi.nlm.nih.gov/pubmed/30309981

88. Zeng Z, Cook AR, Chen JI, and van der Eijk Y. Evaluating the public health impact of partial and full tobacco flavour bans: A simulation study. The Lancet Regional Health – Western Pacific, 2022; 21:100414. Available from: https://www.ncbi.nlm.nih.gov/pubmed/35252911

89. Soeparna (The Jakarta Post) I. An unseen threat to 'kretek', symbol of culture and history. The Jakarta Post, 2016. Last update: Viewed Available from: https://www.thejakartapost.com/academia/2016/08/01/an-unseen-threat-to-kretek-symbol-of-culture-and-history.html.

90. van der Eijk Y, Lee JK, and P ML. How menthol is key to the tobacco industry's strategy of recruiting and retaining young smokers in Singapore. Journal of Adolescent Health, 2019; 64(3):347-54. Available from: https://www.ncbi.nlm.nih.gov/pubmed/30392860

91. Corey CG, Ambrose BK, Apelberg BJ, and King BA. Flavored tobacco product use among middle and high school students--United States, 2014. Morbidity and Mortality Weekly Report, 2015; 64(38):1066-70. Available from: https://www.ncbi.nlm.nih.gov/pubmed/26421418

92. Delnevo CD and Hrywna M. Clove cigar sales following the US flavoured cigarette ban. Tobacco Control, 2015; 24(e4):e246-50. Available from: https://www.ncbi.nlm.nih.gov/pubmed/24652459

93. Dobbs PD, Soule E, Mahoney M, Tabassum M, Burgess N, et al. Do-it-yourself flavored capsule cigarettes: Exploiting potential regulatory loopholes? Nicotine & Tobacco Research, 2024. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39475067

94. Lencucha R, Ruckert A, Labonte R, and Drope J. Opening windows and closing gaps: a case analysis of Canada's 2009 tobacco additives ban and its policy lessons. BMC Public Health, 2018; 18(1):1321. Available from: https://www.ncbi.nlm.nih.gov/pubmed/30486817

Intro
Chapter 2