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14.4 Examining the effectiveness of public education campaigns
Foreword

Relevant news and research: Examining the effectiveness of public education campaigns

Chen, Y., Liu, H., Liu, S., Cai, Y., Xu, J., Yang, X. and Chan, K. S. (2025). What types of tobacco control public service advertisements work for Chinese adolescents? A mixed-methods study. Tob Induc Dis. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41190309


Peterson, E. B., Eggers, M. E., Sanders, E. C., Zarndt, A. N., McDonald, E., Zhao, X., Nonnemaker, J. M., Swires, N. B. and Moakley, M. G. (2025). Message Evaluation Equivalence in Pre Versus Postproduction Tobacco Education Ads. Am J Prev Med, 108120. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41313301


Chang, W. L., Cai, X. and Zhao, X. (2025). Can AI Generate Useful Messages for Smoking Cessation Campaigns? A Test with Different Emotional Appeals and Source Attribution. Int J Environ Res Public Health, 10. Available from: https://www.ncbi.nlm.nih.gov/pubmed/41154944


Peterson, E. B., Eggers, M. E., Sanders, E. C., Zarndt, A. N., McDonald, E., Zhao, X., Nonnemaker, J. M., Swires, N. B. and Moakley, M. G. (2025). Message Evaluation Equivalence in Pre Versus Postproduction Tobacco Education Ads. Am J Prev Med, 6, 108044. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40934634


Haynes, A., Nuss, T., Gascoyne, C., Wakefield, M. A., Durkin, S. J. and Brennan, E. (2025). Testing public communications about tobacco product bans: an online experiment with Australian adults who smoke. Tob Control. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40830073


Williams, K. N., Dimaya, B., Hair, E. C. and Rath, J. M. (2025). The Relationship Between Receptivity, Targeted Beliefs, and Tobacco Use. J Health Commun, 1-Jun. Available from: https://www.ncbi.nlm.nih.gov/pubmed/40211542


Bhandari, S., Yemineni, B. C., Vadapalli, K., Kundu, H., Arya, A. and Laddha, R. (2024). Leveraging Artificial Intelligence for Effective Campaigns against Smoking. J Pharm Bioallied Sci, Suppl 4, S3053-S3055. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39926806


Schwartz, R., Borland, T., Shahid, M., Kuzmich, K. and Chaiton, M. (2025). Long-term engagement in smoking cessation campaign: A mixed methods randomized trial. PLoS One, 1, e0318160. Available from: https://www.ncbi.nlm.nih.gov/pubmed/39883629


Earlier news and research

For news items and research on this topic earlier than 2025, click here.

Intro
Chapter 2