This section provides an overview of the factory-made cigarette and roll-your-own tobacco products available for sale in the regulated market in Australia at March 2026. The data displayed in this section is obtained from recommended retail price lists and the websites of several major Australian retailers. Extensive effort has been made to ensure that the information presented in this section is as accurate as possible, however, inconsistencies across information sources in the labelling of brands and variants may lead to errors for some products.
The Australian tobacco market has been notable for its expansive range of factory-made cigarette (FMC) and roll-your-own (RYO) tobacco products. Table 10.5.1 lists FMC and RYO tobacco products available for sale in the regulated market in Australia at March 2026 by company, price segment, brand and sub-brand, product size, and variants. To note, a sub-brand refers to a distinct range of products introduced under an existing brand, such as the Jps Evolve sub-brand, introduced into the Jps brand family. Moreover, variants are the varieties within a given brand or sub-brand, for instance, Jps Evolve Virginia, Jps Evolve Original, and Jps Evolve Regular. Tables 10.5.2 and 10.5.3 summarise the FMC and RYO tobacco product markets, respectively.
See Section 10.7 for a comparison of the tobacco market and product characteristics before and after the implementation of the Public Health (Tobacco and Other Products) Act 2023.1
Note that this section does not include tobacco products commonly being illegally sold by many small tobacco retailers.
At March 2026, there were 48 brands and sub-brands of FMC products available in the regulated Australian tobacco market. Across those 48 brands and sub-brands, 143 unique FMC products were offered. Philip Morris International had the largest number of FMC brands and sub-brands, and product offerings at March 2026, with 45 FMC products across 15 brands and sub-brands, closely followed by British American Tobacco Australia, which had 42 FMC products across 14 brands and sub-brands. Imperial Brands had the highest proportion of supervalue and value FMC brands, with 85% of its 34 products within the ‘budget’ segment of the market. Approximately one-third of Philip Morris International’s 45 FMC products were in the mainstream segment, and a further 47% were supervalue. Across all manufacturers, budget brands had much larger product ranges than premium products.
As demonstrated in Table 10.5.3, at March 2026 there were 28 brands and sub-brands, and 48 unique RYO tobacco products available for sale in the regulated market in Australia. Imperial Brands had the largest number of RYO products available, making up approximately 50% of the total RYO market.
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References
1. Public Health (Tobacco and Other Products) Act 2023 (Cth). 2025. Available from: https://www.legislation.gov.au/C2023A00118/latest/text.